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Patricia Sotomayor

Patricia Sotomayor (Spain, 1977) works as a photographer and Executive Coach. Executive Coach.

His personal projects deal with the behavior of people and the and the ability of human beings to overcome their circumstances. circumstances.

Originally trained in Fine Arts, she specialized in Contemporary Photography in 2000 at the EFTI Contemporary Photography in 2000 at the EFTI School in Madrid.

For the next fifteen years, he put photography aside professionally to work in photography to work in Spanish multinationals as a senior management secretary secretary to senior management supporting the members of the Executive Committees for which she works. Executive Committees for which she works. In 2016 she focuses on the development of management skills for high performance teams and trained as an executive and team coach. She is certified as a PCC Coach by the International Coach Federation. Coaching.

He then founded FOCCUS and created the methodology Photo CoachingĀ® methodology, unique in the market, in which he combines photographic portrait photography with his executive coaching processes. She collaborates with different Coaching and Management consulting firms both in Madrid and abroad. and abroad, and gives workshops, classes and talks in different schools schools of both management and artistic skills development. artistic schools.

In 2019, delve deeper into the study of the impact of the image in today's society by completing the Master's in Visual society by completing the Master in Visual Art, Contemporary Photography and Project Contemporary Photography and Project Management at EFTI and begins to exhibit her personal her personal projects as a photographer.